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Transparent Pricing & Gold-Standard Service

The TRUE experience

The first and only specialists to combine award-winning service personal service with a line-by-line price breakdown.

More About Us

The mystery of a ‘package price’ is an outdated concept. We prefer transparency, so whenever we possibly can, we send a fully itemised cost breakdown.

Our team are actual destination experts, having lived, travelled and guided across the world, and travelling to our destinations for at least a month a year.

Planning every trip begins with a blank piece of paper. No two holidays are the same, and our experts will curate an itinerary 100% personalised to you.

Our team provides advice, personal recommendations and complete support at every stage, so you can go on holiday with the confidence you are backed up by specialists.



Ant’s Hill

Birkenhead House

Bushmans Kloof

Cape View Clifton

Cape Cadogan

Cape Grace

Kwandwe Ecca Lodge

Ellerman House

Fugitives’ Drift

Karoo Lodge

Kurland Hotel

La Petite Ferme

La Residence

Madikwe Safari Lodge, Kopano Lodge

Londolozi Tree Camp

Lion Sands Ivory Lodge

Leobo Observatory

Lekkerwater Beach Lodge

Le Qaurtier Francais

Belmond Mount Nelson Hotel

Bayethe Tented Lodge

Bartholomeus Klip

Kwandwe Uplands Homestead

The Twelve Apostles

Tswalu Kalahari

Tintswalo Safari Lodge

Three Trees at Spioenkop

The Silo

The Outpost

The Manor

Thanda Tented Camp

Thanda Safari Lodge

Tanda Tula Safari Camp

Tanda Tula Field Camp

Singita Sweni Lodge

Singita Lebombo Lodge

Savanna Lodge

&Beyond Phinda Mountain Lodge

&Beyond Phinda Homestead

Mateya Safari Lodge

Marataba Safari Lodge

Makanyi Private Game Lodge

Lion Sands Tinga Lodge

Lion Sands River Lodge

Lion Sands Narina Lodge

Jamala Madikwe

Kwandwe Great Fish River Lodge

Eagles Crag Lodge


Singita Ebony Lodge

Singita Castleton

Singita Boulders Lodge

Saxon Hotel, Villas & Spa

Sanbona Tilney Manor

Sanbona Dwyka Tented Lodge

Royal Malewane

Phinda Vlei Lodge

Phinda Rock Lodge

Phinda Forest Lodge

The Oyster Box

Ngala Safari Lodge

Morukuru Family Lodge

Mont Rochelle

Kwandwe Melton Manor

Marataba Mountain Lodge

Makanyane Safari Lodge

Madikwe Safari Lodge, Lelapa Lodge

Chitwa Chitwa

Delaire Graff Lodges & Spa

Missy & Harry

Absolutely amazing holiday. Garonga is heaven! We did everything possible and our guide was brilliant and hilarious. I can definitely recommend True Luxury Travel for their excellent advice and professionalism – they clearly are very knowledgeable about where they send their clients and made sure we had a worry-free holiday that perfectly suited us. We were particular grateful for the collection off our flight and help onto our transfer in Johannesburg, which included a very nifty queue jump due to their reputation!

Travelling with TRUE

Start planning your truly bespoke itinerary by contacting one of our destination specialists.

Call +44 (0)203 137 1247

Call +1 (0) 800 635 8124


The TRUE Rating


These accommodations are the best of the best, showcasing top hospitality, exceptional design and world-class food, in the most exclusive locations around the world.


A very high standard of five-star properties, with top-notch service and a wide range of amenities and experiences ensuring an unforgettable stay.


These four to five-star accommodations offer the high level of service that our team look always look for, with a range of facilities on offer.


Four-star properties which offer enough amenities for a comfortable stay. We may offer these for a more price-competitive option, or in more remote areas which don't offer the most luxe hotels.


These properties won't necessarily offer all of the typical luxurious facilities, but will always provide memorable experiences, from camping out in the bush to climbing up to a treehouse.