From our research we found Cape Verde has shown the greatest increase in search interest through 2004-2016. In this 12-year period search interest in Cape Verde as a holiday destination has increased by 3000%.
The increased search interest in Cape Verde is in line with tourism figures which show the country experienced a 13.6% rise in foreign visitors in 2016, based on the previous year.
Cape Verde’s increasing popularity could be attributed to a greater availability of new direct flight routes from the UK to the island in recent years.
The UAE showed the second-greatest increase in search interest, with a 681% rise in search interest between 2004-2016. Considering the vast development of UAE regions in recent years, plus the rise in expats relocating to the area, it is not surprising to see such a large growth in search interest for the UAE.
The UAE economy has doubled between 2006-2016 and the UAE is now the tenth most popular destination for expats.
At the bottom end of the scale, Libya showed the greatest decrease in search interest, with a drop of 89%. Given the state of political unrest in the country it is not surprising that the country ranks near the bottom of the index.
The country with the second greatest decrease in search interest is Tunisia, which has shown an 88% decrease in search interest since 2004-2016. The country experienced a particularly drastic drop in search interest in 2016, following the tragic terror attack in 2015. Between 2015 and 2016 there was a 78% drop in search interest for Tunisia holidays.
Looking specifically at individual years which showed a dramatic increase or decrease in search interest for individual countries, there were a number of instances that we were able to link to current events at that time. These include:
- Following the Montenegro Independence Referendum in 2006, search interest for Montenegro holidays increased by 75% between 2005 and 2006, and again by a further 3% between 2006 and 2007
- After Latvia joined the EU in 2004 there was a 30% increase in search interest for Latvia holidays in 2005
- Poland also saw a 30% increase in search interest in 2005 after joining the EU in 2004
- Iceland has shown a continued increase in search interest annually since entering into a period of financial recovery in 2012. Between 2012-2016 search interest in Iceland holidays has increased by 125%.
- Egypt has shown a continued decrease since 2011 when political unrest in the country increased
- Costa Rica displayed a 17% decrease in 2013 following the 2012 earthquake, and continued to drop in the immediate years subsequent
- France has shown a continued decrease in search interest year on year, which could be related to ongoing terror attacks in the country
When looking specifically at True Luxury Travel Destinations we were pleased to see increased search interest for many of our destinations including:
- Oman (63% increase)
- Cambodia (27% increase)
- Malawi (20% increase)
- India (7% increase)